Netflix has announced that it is working on developing a more affordable Netflix subscription tier that will be supported by supplementary advertisements. Over the past two years, Netflix subscriber counts have become more of a focus for the company as many consumers share their passwords with multiple other households. The current estimation is that just under half, or as many as 100 million subscribers, are sharing their accounts with one or more other users.
Last month, Netflix announced a new initiative to curb account sharing abuse by offering sharers the ability to tag-on to a main subscriber with a small $3 fee in order to secure their own account. However, this was simply a strong suggestion rather than an enforced policy. Now, the streaming giant is attempting to offer a more attractive, accessible option to generate revenue while providing viewers with their content fix. It is not yet confirmed whether the ad-supported tier will be free or will be a discounted subscription cost, but Netflix confirmed that it will unveil more finalized details in the next year.
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